2025 Reset Conference Panama City Beach, Florida

Learn how to stand out in a saturated photography market by speaking to your ideal client’s needs, wants, hesitations, and beliefs on your website services pages. By adapting tried-and-true sales copy formulas and applying them to the way you market your photography services, you’re able to distinguish your unique ability to deliver the transformation or result that your client is seeking.

In this presentation, I'll teach attendees how to use AI like ChatGPT to generate and refine what I call Mindset Motivators – the key to helping your ideal client see that they have a challenge or a problem that you uniquely can solve. I’ll also discuss how to write other sales copywriting strategies, including Good News Statements, Self-Selectors, Social Proof, and more, and why writing from a place of service is always worth the extra effort.

I can't count how many compliments we've gotten from guests, couples' family members, venue staff, and wedding planners at weddings! The comments are usually followed by something like "We see so many photographers and videographers show up in leggings, crop tops, t shirts". As we've created our personalized brand, we've been strategic about so many things, including what wear, what we share on Instagram stories, and items we send and share with clients. This program would be all about dressing the part (for your event and for consultation meetings), what to share as "behind the scenes" content on Instagram, and how to integrate client gifting and communication to coordinate with your experience. For example, for us, part of our client experience includes personalized welcome box items, customized champagne bottles at their engagement session, Starbucks gift cards the week of their wedding, etc.

This breakout is sponsored by Sprout Studio

Photographers face the unique challenge of perfecting their craft and effectively marketing their work to stand out in a saturated market. I want to empower photographers with marketing strategies that will help them thrive in this industry.

3 biggest takeaways:
- Marketing goes beyond social media
- Some marketing tactics like model calls and collabs can be very profitable
- Implementing your marketing efforts can be fun yet effective and impactful

In everyday portrait work, we come in contact with all shapes and sizes and regardless of what our client looks like or how comfortable they are in front of a camera should not determine how well we do our job. We should deliver the same product, the same options and the same quality of work to a client regardless if they're tall, short, thick or thin. We just have to switch up posing at times, but no one should ever walk away from a session thinking they were less than because of their size. Insecurities don't just come in the form of weight-they also come in the form of height, personality and more. We will discuss what you can do different per body type and posing options for each of those, prompts to say and do to get even the least confident person feeling like they deserve to be in front of your camera! Life is not perfect, but we have the ability to make our clients feel like they are!

Ready to create stunning outdoor family photos? In this class, you’ll learn how to make the most of any location by understanding what to look for. I’ll show you how to use natural light and set up a fun, relaxed environment that gets families interacting naturally and joyfully. Plus, I’ll share my favorite tips on how to prep families to relax and truly enjoy their time in front of the camera (spoiler alert: it starts before they even book!). Join me and learn how to bring all these elements together to produce family photos that truly look like art.

Have you ever felt like you’re just waiting on the sidelines, wondering if you’re ready to jump into something new? The leap into sports photography may seem intimidating, but with the right mindset and approach, the field is wide open for you to take the lead.

As a high school senior photographer, I’ve discovered the power of SPORTraits—dynamic, sports-driven portrait sessions—not only to showcase athletes but to generate valuable leads into my senior business. Over the past few years, this strategy has helped me connect with families at an earlier stage, building relationships that transition into long-term, trusted clients.

In this session, we’ll dive into everything you need to build a successful sports photography segment. We’ll begin with how to structure these sessions effectively, maximizing client satisfaction and efficiency. Then, we’ll review the essential equipment required to deliver top-notch results. I’ll also share how I stay true to my brand while working with athletes and teams, ensuring that my SPORTraits reflect the same quality, creativity, and personal connection my senior clients expect.
On the technical side, we’ll explore the art of lighting, from basic single-light setups to advanced techniques like High-Speed Sync. Additionally, we’ll cover how to apply impactful editing styles that enhance your images, making them bold and dynamic, and ensuring they resonate with both athletes and their families.

If you’re ready to elevate your game, build lasting client relationships, and grow your photography business through sports photography, this class will help you take the shot.