2025 Reset Conference Panama City Beach, Florida

The reason why a lot of photographers struggle to successfully add in branding photography offers to their business is because it requires building a new skillset. For most other types of photography the client plans what happens and the photographer is responsible for posing and taking the photo. Branding photography requires understanding what your client is marketing and helping them visually tell that story through a combination of locations, props, models, and outfits. And then posing them and taking the photos on the day of the session. Over the last 5 years we've developed a process that enables us to be both efficient and deeply customize each session to tell a unique story that resonates with our clients audience. We'd love to share our planning process with photographers to help them visually tell their clients' story.