2025 Reset Conference Panama City Beach, Florida

Due to Space Limitations & to adequately prepare enough art supplies, Separate Sign Up will be required for this class. Sign Up form will be emailed before the conference & will fill first come, first served.

Entrepreneurs! We all know the hustle, but it's vital to carve out guilt-free playtime. Taking a breather to tap into our creativity isn't just refreshing—it's key to maintaining balance and sparking fresh ideas. That's why I'm proposing a beach-themed painting class in Panama City. Join me for a laid-back, fun-filled session to relax, recharge creatively, and connect with fellow attendees. As a photographer-turned-artist and former art teacher, I'll guide you through this creative escape, providing all the materials you need—just bring your beach-loving self. Whether you're a novice or a pro, I'll share tips to help you create something amazing. Who knows? You might find your next collaborator or make some new beach-loving friends. It's time to recharge creatively! This class isn't just about art—it's about embracing a fresh way to unwind and recharge, beach-style. Let's paint, laugh, and rediscover the joy of guilt-free play together!

During this breakout I will guide attendees through a painting project (TBD the subject but think a beach theme would be appropriate). I will guide attendees and also speak briefly (10-15 minutes) on the importance of rest and restore as a business owner.

Have you ever looked at your Instagram feed or client galleries and felt like they were missing that "pop" that you long for? If so, this one is for you! In this "watch me edit" style program, Ashley will use Lightroom and Photoshop to demonstrate how she achieves her signature bold, true to color editing style. This demonstration will feature photos from multiple different lighting situations, from simple indoor studio portraits to more challenging hazy backlit shots. Topics covered will include masking, color grading, use of AI tools, and skin retouching. Each attendee will receive Ashley's favorite custom preset!

Wanting to work with brands as an Ambassador?  Learn how to position yourself in a way that is attractive to the brands you already know and love. How to create content for brands that convert. How to use the referral links you already have to create passive income.

Ready to create stunning outdoor family photos? In this class, you’ll learn how to make the most of any location by understanding what to look for. I’ll show you how to use natural light and set up a fun, relaxed environment that gets families interacting naturally and joyfully. Plus, I’ll share my favorite tips on how to prep families to relax and truly enjoy their time in front of the camera (spoiler alert: it starts before they even book!). Join me and learn how to bring all these elements together to produce family photos that truly look like art.

Instead of scrambling to post whenever the inspiration strikes, we can devise a plan that give us constant guidance, drives us towards our goals, and gives our audience meaningful and enjoyable content. It will not be as complicated as you think!

During this hands-on class, we are going to learn what an annual marketing calendar looks like for your business, drill down into how that translates to monthly plans, and practice breaking that out to day-by-day content. You are going to get work done in class!!

You will leave this session with knowledge AND practice in creating a marketing plan that will help you stand out from the rest!

This class covers my approach to providing a luxury high school senior experience. We’ll walk through every step of the client journey, from the initial inquiry to post-session follow-up, with practical examples at each stage. Building genuine connections, showing empathy, and developing trust from the very first moment creates a transformational experience for your client. We’ll explore methods for understanding your client’s vision, guiding and anticipating their needs, and crafting their dream session while maintaining clear communication and exceeding expectations. I’ll share detailed insights into my senior questionnaire, templates, emails, and guides that enhance every client experience. Additionally, we’ll dive into the luxury products I offer (not your typical senior products), the personalized welcome gifts for my seniors, and the overall luxury journey.

“Elevate Your Inquiry Process with the Power of Video” is beneficial for business owners seeking to enhance their inquiry process to eliminate “ghosts,” maximize their personal brand (AKA: what sets them apart in the industry), and book more ideal clients.

KEY TAKEAWAYS:
In addition to an overview of why video is statistically proven to be powerful in the inquiry process, this talk provides two invaluable takeaways for listeners:

1) Attendees will be equipped with clear steps on HOW to begin implementing video into their inquiry process. These steps include practical tips to film video responses from gear selection and set up, to influential message creation, and a list of resources to deliver video responses with ease.

2) Through personal testimony and seeing proof of success in my own business, attendees will gain motivation to overcome the obstacles/personal fears that are keeping them from getting started with video.

In this talk, Laylee will discuss overcoming the obstacles of time management that will allow you to find freedom in your calendar. We will delve into the freedom creating a routine that will help you stay on task and balanced and keep you from Burning Out.

In everyday portrait work, we come in contact with all shapes and sizes and regardless of what our client looks like or how comfortable they are in front of a camera should not determine how well we do our job. We should deliver the same product, the same options and the same quality of work to a client regardless if they're tall, short, thick or thin. We just have to switch up posing at times, but no one should ever walk away from a session thinking they were less than because of their size. Insecurities don't just come in the form of weight-they also come in the form of height, personality and more. We will discuss what you can do different per body type and posing options for each of those, prompts to say and do to get even the least confident person feeling like they deserve to be in front of your camera! Life is not perfect, but we have the ability to make our clients feel like they are!

In the competitive world of photography, ensuring that your business not only survives but thrives is essential. Join us for an in-depth session on "Pricing with Profit," where you'll learn the critical strategies for creating custom proposals and setting hourly rates that cover your business expenses while securing a sustainable profit.

This session will guide you through the process of accurately calculating your hourly rate to reflect your expertise and business costs. You'll discover how to craft personalized proposals that meet your clients' specific needs, ensuring they receive the perfect coverage for their event. By offering tailored solutions, you can enhance client satisfaction and differentiate yourself in the market.

Additionally, we'll explore the art of up-selling as the event date approaches. Learn how to identify opportunities to offer additional services and upgrades, maximizing your revenue and providing even greater value to your clients.

Whether you're a seasoned professional or just starting out, this session will equip you with practical tools and insights to refine your pricing strategy, ultimately leading to a more profitable and successful photography business. Join us and transform the way you approach pricing and client proposals, setting your business on the path to lasting success.