2025 Reset Conference Panama City Beach, Florida

Learn how to stand out in a saturated photography market by speaking to your ideal client’s needs, wants, hesitations, and beliefs on your website services pages. By adapting tried-and-true sales copy formulas and applying them to the way you market your photography services, you’re able to distinguish your unique ability to deliver the transformation or result that your client is seeking.

In this presentation, I'll teach attendees how to use AI like ChatGPT to generate and refine what I call Mindset Motivators – the key to helping your ideal client see that they have a challenge or a problem that you uniquely can solve. I’ll also discuss how to write other sales copywriting strategies, including Good News Statements, Self-Selectors, Social Proof, and more, and why writing from a place of service is always worth the extra effort.

I can't count how many compliments we've gotten from guests, couples' family members, venue staff, and wedding planners at weddings! The comments are usually followed by something like "We see so many photographers and videographers show up in leggings, crop tops, t shirts". As we've created our personalized brand, we've been strategic about so many things, including what wear, what we share on Instagram stories, and items we send and share with clients. This program would be all about dressing the part (for your event and for consultation meetings), what to share as "behind the scenes" content on Instagram, and how to integrate client gifting and communication to coordinate with your experience. For example, for us, part of our client experience includes personalized welcome box items, customized champagne bottles at their engagement session, Starbucks gift cards the week of their wedding, etc.

This breakout is sponsored by Sprout Studio

Photographers face the unique challenge of perfecting their craft and effectively marketing their work to stand out in a saturated market. I want to empower photographers with marketing strategies that will help them thrive in this industry.

3 biggest takeaways:
- Marketing goes beyond social media
- Some marketing tactics like model calls and collabs can be very profitable
- Implementing your marketing efforts can be fun yet effective and impactful