2025 Reset Conference Panama City Beach, Florida

Creating distinctive images of families in any location is a skill all photographers should learn. There is a mastery within how to utilize a space to its full potential, how to see in a creative way, and how to interact with families and children to make beautiful images. Creating distinctive images of families in any location is a skill all photographers should learn.

This presentation includes common composition mistakes made by photographers, that when changed, will lead to improved confidence, stronger photos, a defined voice, all in turn leading to a thriving photography business.

The audience will learn:

-How to use any location to create unique images by varying one's perspective, having intentional subject placement, and finding compositional elements to strengthen images

-We’ll discuss composition rules, color theory, and practical hands on tips on utilizing your location and interacting with young subjects.

-Methods to combine color theory with composition for portfolio worthy images

-Tips and methods to interact with families and children to yield connection, natural expressions, and interaction with the environment 

-The value of editing to enhance composition, yielding more polished and professional images with consistent edits yielding increased client confidence and intentionality within the photographers work

Learn how to stand out in a saturated photography market by speaking to your ideal client’s needs, wants, hesitations, and beliefs on your website services pages. By adapting tried-and-true sales copy formulas and applying them to the way you market your photography services, you’re able to distinguish your unique ability to deliver the transformation or result that your client is seeking.

In this presentation, I'll teach attendees how to use AI like ChatGPT to generate and refine what I call Mindset Motivators – the key to helping your ideal client see that they have a challenge or a problem that you uniquely can solve. I’ll also discuss how to write other sales copywriting strategies, including Good News Statements, Self-Selectors, Social Proof, and more, and why writing from a place of service is always worth the extra effort.

Join me as I speak on the importance of showing up on social, creating a connection with potential clients and using not only your photography brand but your personal brand to connect with seniors and their parents resulting in more inquiries and more bookings.

In this engaging session, we will explore the art of storytelling in wedding photography. Learn how to capture and present wedding narratives that resonate deeply with clients and audiences. We will discuss techniques for documenting authentic moments, the importance of composition and lighting, and how to weave individual shots into a cohesive and compelling story. Attendees will gain insights into enhancing their creative vision and delivering images that not only capture the beauty of the day but also the emotions and essence of the couple's unique love story.

This class starts with the story of my ankle surgery and (surprise!) 4 month work break, then shares how that situation inspired me to create a portrait membership which ultimately saved my business during the pandemic. In the talk, I detail why a portrait membership can be a great solution for photographers AND their clients, what some of the issues to watch out for are, case studies (with financials), and the three membership rules you can't break.

I can't count how many compliments we've gotten from guests, couples' family members, venue staff, and wedding planners at weddings! The comments are usually followed by something like "We see so many photographers and videographers show up in leggings, crop tops, t shirts". As we've created our personalized brand, we've been strategic about so many things, including what wear, what we share on Instagram stories, and items we send and share with clients. This program would be all about dressing the part (for your event and for consultation meetings), what to share as "behind the scenes" content on Instagram, and how to integrate client gifting and communication to coordinate with your experience. For example, for us, part of our client experience includes personalized welcome box items, customized champagne bottles at their engagement session, Starbucks gift cards the week of their wedding, etc.

In the last year, I had 52 leads for my photography business find me via Google. That's 1 lead per week, WITHOUT me posting on Instagram 24/7! 🥳 In this session, I'm teaching the exact same strategy that I use to book clients who find me on Google.

We're going over:
✅ How I've used Google to get leads on a weekly basis
✅ Why you still need a blog in 2025
✅ How I never run out of blog post ideas as a photographer
✅ The simple tech tools you need for great SEO

Something that gets left out of the SEO conversation is how to structure your website for usability and conversions. Because if your website isn't easy to navigate, you can have absolutely perfect SEO, but you still won't get clients. We'll go over this during the session, too!

Are you finding it challenging to attract clients and create a successful senior team? This class is designed specifically for you. Join us as we explore five powerful strategies to confidently boost your bookings. You'll gain insights from my proven methods that consistently generate over 80 applications, transforming your approach and ensuring you build a team that thrives. Don’t miss this opportunity to learn the secrets of creating a marketing plan for a Senior Team experience that seniors are dying to be apart of!

Motherhood is a sacrifice and as we give so much to our babies we equally give to our work. We can feel depleted, angry, sad, overwhelmed with a sense of failure all around us. Never being great at each role but rather "okay" at both. As a mom of 4 I'll share some of my deepest regrets over the past 10 years of business that has led me to the strategic steps that protected my journey as mother ultimately leading me to life I love and a 7 figure studio. In this class I'll  show self employed working moms that you don't have to be everything to everyone at all times. With my Maternal CEO worksheet - we will look beyond "self care" and pinpoint how to gain precious time back while being more for ourselves so that we can be our best for the ones we love.

Edit alongside Meg Loeks in this in-depth post processing workshop! You will learn editing techniques in both Lightroom and Photoshop that bring your creative vision to life. Meg will demonstrate everything from how to enhance light, depth, color and more. She will also cover Lightroom and Photoshop hacks to speed up your workflow. Attendees will receive some of Meg's RAW images in advance so they can edit alongside her if they so choose.

Photographers face the unique challenge of perfecting their craft and effectively marketing their work to stand out in a saturated market. I want to empower photographers with marketing strategies that will help them thrive in this industry.

3 biggest takeaways:
- Marketing goes beyond social media
- Some marketing tactics like model calls and collabs can be very profitable
- Implementing your marketing efforts can be fun yet effective and impactful

Are you ready to elevate your wedding photography business and step into the realm of high-end, lucrative weddings? Join us for an in-depth session to equip wedding photographers with the skills, strategies, and insights necessary to attract and thrive in the premium wedding market. We will explore the nuances that differentiate standard weddings from premium ones and delve into the unique expectations of discerning clients. This session covers everything from refining your craft to sophisticated marketing strategies, ensuring you can present yourself as the go-to photographer for high-profile events. By the end of this session, participants will: Learn what sets high-end weddings apart and the key elements discerning clients look for. Gain insights into current trends and how to align your style to meet the demands of the premium market. Better understand how to personalize the client experience to exceed expectations and build lasting relationships. This session is a must-attend for any wedding photographer looking to elevate their business and secure more high-paying clients.

Section 1: Identifying the Lies
Lie #1: Success is Immediate
Lie #2: High-Quality Work Will Automatically Attract Clients
Lie #3: I Must Do Everything Myself
Lie #4: More Work Equals More Success
Lie #5: My Art Should Speak for Itself
Lie #6: Failure is Not an Option

Section 2: Consequences of Believing the Lies
Stress and Burnout
Stagnation and Lack of Growth
Financial Instability

Section 3: Mindset Shifts Needed
Shift #1: Embracing Patience and Persistence
Shift #2: Integrating Business Skills with Artistic Skills
Shift #3: Building a Support Network
Shift #4: Starting Before You Feel Ready

Photographing babies and families in a relaxed environment that you still have control over. Ever traveled to a lifestyle newborn session only to find out the light/style of the house is difficult to work with? This class will go through setting up your studio to feel more life style, incorporating prop shots, as well as my newborn workflow.

The reason why a lot of photographers struggle to successfully add in branding photography offers to their business is because it requires building a new skillset. For most other types of photography the client plans what happens and the photographer is responsible for posing and taking the photo. Branding photography requires understanding what your client is marketing and helping them visually tell that story through a combination of locations, props, models, and outfits. And then posing them and taking the photos on the day of the session. Over the last 5 years we've developed a process that enables us to be both efficient and deeply customize each session to tell a unique story that resonates with our clients audience. We'd love to share our planning process with photographers to help them visually tell their clients' story.