2025 Reset Conference Panama City Beach, Florida: Full Schedule

We can’t wait to see you on March 3-5 in Panama City Beach, Florida! The main conference takes place on March 3-4 , & the styled shoots and mentorships will take place on the 5th. More details on the styled shoots & mentorships along with info on how you can purchase these opportunities will be released soon!

Please note our lineup and schedule is subject to change at any time.

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9:00am CST

Welcome & Conference Opening by Rebekah & Kellie

Monday March 3, 2025 9:00am - 9:30am CST

General Session

9:30am CST

Shalonda Chaddock

Monday March 3, 2025 9:30am - 10:30am CST

Speakers

Shalonda Chaddock

Shalonda, has been the the face + camera behind chubby cheek photography for 17 years. She is a nationally published child & family photographer, based out of Houston Texas. Shalonda picked up a camera to capture the real life moments of her girls' childhood adventures and never put... Read More →

Monday March 3, 2025 9:30am - 10:30am CST

General Session

11:00am CST

Composition & Color In Family Photography | Turning Ordinary Locations Into Extraordinary Images

Monday March 3, 2025 11:00am - 12:00pm CST

Creating distinctive images of families in any location is a skill all photographers should learn. There is a mastery within how to utilize a space to its full potential, how to see in a creative way, and how to interact with families and children to make beautiful images. Creating distinctive images of families in any location is a skill all photographers should learn.

This presentation includes common composition mistakes made by photographers, that when changed, will lead to improved confidence, stronger photos, a defined voice, all in turn leading to a thriving photography business.

The audience will learn:

-How to use any location to create unique images by varying one's perspective, having intentional subject placement, and finding compositional elements to strengthen images

-We’ll discuss composition rules, color theory, and practical hands on tips on utilizing your location and interacting with young subjects.

-Methods to combine color theory with composition for portfolio worthy images

-Tips and methods to interact with families and children to yield connection, natural expressions, and interaction with the environment

-The value of editing to enhance composition, yielding more polished and professional images with consistent edits yielding increased client confidence and intentionality within the photographers work

Speakers

Rebecca Hunnicutt

Rebecca Hunnicutt is a lifestyle photographer specializing in joy filled environmental portraits of children and families based in Portland Oregon.She also takes modern personality filled school photos of today's contemporary kids at multiple Portland area schools.As an educator Rebecca... Read More →

Monday March 3, 2025 11:00am - 12:00pm CST

Breakout Class

11:00am CST

Services That Sell: Website Must-Haves

Monday March 3, 2025 11:00am - 12:00pm CST

Learn how to stand out in a saturated photography market by speaking to your ideal client’s needs, wants, hesitations, and beliefs on your website services pages. By adapting tried-and-true sales copy formulas and applying them to the way you market your photography services, you’re able to distinguish your unique ability to deliver the transformation or result that your client is seeking.

In this presentation, I'll teach attendees how to use AI like ChatGPT to generate and refine what I call Mindset Motivators – the key to helping your ideal client see that they have a challenge or a problem that you uniquely can solve. I’ll also discuss how to write other sales copywriting strategies, including Good News Statements, Self-Selectors, Social Proof, and more, and why writing from a place of service is always worth the extra effort.

Speakers

Sara Gillis

As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners... Read More →

Monday March 3, 2025 11:00am - 12:00pm CST

Breakout Class

11:00am CST

Social Media Marketing - Creating a Connection To Boost Inquiries & Bookings

Monday March 3, 2025 11:00am - 12:00pm CST

Join me as I speak on the importance of showing up on social, creating a connection with potential clients and using not only your photography brand but your personal brand to connect with seniors and their parents resulting in more inquiries and more bookings.

Speakers

Leslie Kerrigan

Leslie Kerrigan is a photographer based out of Greenville, SC who specializing in high school senior portraits! She is the creator of Seniorologie.com which is dedicated to helping photographers create successful and profitable senior photography businesses. Leslie is obsessed... Read More →

Monday March 3, 2025 11:00am - 12:00pm CST

Breakout Class

11:00am CST

The Art of Storytelling: Documenting Compelling Wedding Narratives

Monday March 3, 2025 11:00am - 12:00pm CST

In this engaging session, we will explore the art of storytelling in wedding photography. Learn how to capture and present wedding narratives that resonate deeply with clients and audiences. We will discuss techniques for documenting authentic moments, the importance of composition and lighting, and how to weave individual shots into a cohesive and compelling story. Attendees will gain insights into enhancing their creative vision and delivering images that not only capture the beauty of the day but also the emotions and essence of the couple's unique love story.

Speakers

Shauna & Jordon Cooney

With years of experience as visual storytellers, Shauna and Jordon have honed their ability to craft imagery that is both genuine and artistically evocative. Their approach blends intuitive direction with a deep understanding of human connection, allowing couples to feel at ease and... Read More →

Monday March 3, 2025 11:00am - 12:00pm CST

Breakout Class

11:00am CST

The Membership Model: Optimizing your systems for repeat bookings

Monday March 3, 2025 11:00am - 12:00pm CST

This class starts with the story of my ankle surgery and (surprise!) 4 month work break, then shares how that situation inspired me to create a portrait membership which ultimately saved my business during the pandemic. In the talk, I detail why a portrait membership can be a great solution for photographers AND their clients, what some of the issues to watch out for are, case studies (with financials), and the three membership rules you can't break.

Speakers

Annemie Tonken

Ever thought to yourself, "I wish the business side of photography didn't have to be so darn boring"? If so, you're going to want to have coffee (or a cocktail) with Annemie Tonken at Reset 2025! Annemie's been a family photographer since 2010, and since 2020, she's been preaching... Read More →

Monday March 3, 2025 11:00am - 12:00pm CST

Breakout Class

12:00pm CST

Picnic Lunch with Friends (Lunch Provided)

Monday March 3, 2025 12:00pm - 1:00pm CST

all attendees

1:00pm CST

Vendor Expo

Monday March 3, 2025 1:00pm - 2:00pm CST

all attendees

2:00pm CST

Creating a Personalized AND Elevated Brand & Client Experience

Monday March 3, 2025 2:00pm - 3:00pm CST

I can't count how many compliments we've gotten from guests, couples' family members, venue staff, and wedding planners at weddings! The comments are usually followed by something like "We see so many photographers and videographers show up in leggings, crop tops, t shirts". As we've created our personalized brand, we've been strategic about so many things, including what wear, what we share on Instagram stories, and items we send and share with clients. This program would be all about dressing the part (for your event and for consultation meetings), what to share as "behind the scenes" content on Instagram, and how to integrate client gifting and communication to coordinate with your experience. For example, for us, part of our client experience includes personalized welcome box items, customized champagne bottles at their engagement session, Starbucks gift cards the week of their wedding, etc.

Speakers

Elle Taylor Loitz

As a wedding photographer based in Chicago, I started my business as a high schooler, driven by a passion for capturing emotion and ensuring my couples feel loved. Over the years, I've built a cohesive brand that reflects timeless elegance, while delivering a white glove client experience... Read More →

Monday March 3, 2025 2:00pm - 3:00pm CST

Breakout Class

2:00pm CST

Get Clients From Google

Monday March 3, 2025 2:00pm - 3:00pm CST

In the last year, I had 52 leads for my photography business find me via Google. That's 1 lead per week, WITHOUT me posting on Instagram 24/7! 🥳 In this session, I'm teaching the exact same strategy that I use to book clients who find me on Google.

We're going over:
✅ How I've used Google to get leads on a weekly basis
✅ Why you still need a blog in 2025
✅ How I never run out of blog post ideas as a photographer
✅ The simple tech tools you need for great SEO

Something that gets left out of the SEO conversation is how to structure your website for usability and conversions. Because if your website isn't easy to navigate, you can have absolutely perfect SEO, but you still won't get clients. We'll go over this during the session, too!

Speakers

Emily Kim

Emily Kim is an ex-Apple software engineer turned creative business educator based in Boston, MA. Over the last seven years, she’s built a multi-six figure brand photography & videography business.Now, Emily is combining her business expertise from her MBA, corporate experience... Read More →

Monday March 3, 2025 2:00pm - 3:00pm CST

Breakout Class

2:00pm CST

Marketing and Launching your Senior Team

Monday March 3, 2025 2:00pm - 3:00pm CST

Are you finding it challenging to attract clients and create a successful senior team? This class is designed specifically for you. Join us as we explore five powerful strategies to confidently boost your bookings. You'll gain insights from my proven methods that consistently generate over 80 applications, transforming your approach and ensuring you build a team that thrives. Don’t miss this opportunity to learn the secrets of creating a marketing plan for a Senior Team experience that seniors are dying to be apart of!

Speakers

Elisabeth Zantopulos

Liz is a photographer in the Northeast Ohio area specializing in senior portraits and educating fellow photographers on how to grow a profitable business. Since starting her journey she has had a creative passion to learn more about how to tell a story with personality and genuine... Read More →

Monday March 3, 2025 2:00pm - 3:00pm CST

Breakout Class

2:00pm CST

Maternal CEO

Monday March 3, 2025 2:00pm - 3:00pm CST

Motherhood is a sacrifice and as we give so much to our babies we equally give to our work. We can feel depleted, angry, sad, overwhelmed with a sense of failure all around us. Never being great at each role but rather "okay" at both. As a mom of 4 I'll share some of my deepest regrets over the past 10 years of business that has led me to the strategic steps that protected my journey as mother ultimately leading me to life I love and a 7 figure studio. In this class I'll show self employed working moms that you don't have to be everything to everyone at all times. With my Maternal CEO worksheet - we will look beyond "self care" and pinpoint how to gain precious time back while being more for ourselves so that we can be our best for the ones we love.

Speakers

Brittany Elise Anderson

Brittany Elise is a dedicated advocate for service-hearted photographers and creatives, encouraging them to prioritize themselves to best support the ones they love. A mother of four, Brittany began her photography journey in her teens while working in portrait studios and studying... Read More →

Monday March 3, 2025 2:00pm - 3:00pm CST

Breakout Class

2:00pm CST

Polished - A Post Processing Workshop

Monday March 3, 2025 2:00pm - 3:00pm CST

Edit alongside Meg Loeks in this in-depth post processing workshop! You will learn editing techniques in both Lightroom and Photoshop that bring your creative vision to life. Meg will demonstrate everything from how to enhance light, depth, color and more. She will also cover Lightroom and Photoshop hacks to speed up your workflow. Attendees will receive some of Meg's RAW images in advance so they can edit alongside her if they so choose.

Speakers

Meg Loeks

My love of photography started when I was young, shooting with film and developing my own prints. In college I decided to take a different direction and graduated with a degree in advertising and public relations. However it wasn’t long after graduating I found my way back to photography... Read More →

Monday March 3, 2025 2:00pm - 3:00pm CST

Breakout Class

3:00pm CST

Vendor Expo

Monday March 3, 2025 3:00pm - 3:30pm CST

all attendees

3:30pm CST

99 Problems, But Marketing Isn't One

Monday March 3, 2025 3:30pm - 4:30pm CST

Photographers face the unique challenge of perfecting their craft and effectively marketing their work to stand out in a saturated market. I want to empower photographers with marketing strategies that will help them thrive in this industry.

3 biggest takeaways:
- Marketing goes beyond social media
- Some marketing tactics like model calls and collabs can be very profitable
- Implementing your marketing efforts can be fun yet effective and impactful

Speakers

Angelica Pompy

Angelica Pompy, the vibrant force behind Pompy Portraits, brings boundless energy and creativity to her dual roles as owner and lead Photographer in Jacksonville, FL. With a focus on celebrating the beauty and confidence of women, Angelica's photography studio specializes in capturing... Read More →

Monday March 3, 2025 3:30pm - 4:30pm CST

Breakout Class

3:30pm CST

Elevating Your Craft: Succeeding in High-End Wedding Photography

Monday March 3, 2025 3:30pm - 4:30pm CST

Are you ready to elevate your wedding photography business and step into the realm of high-end, lucrative weddings? Join us for an in-depth session to equip wedding photographers with the skills, strategies, and insights necessary to attract and thrive in the premium wedding market. We will explore the nuances that differentiate standard weddings from premium ones and delve into the unique expectations of discerning clients. This session covers everything from refining your craft to sophisticated marketing strategies, ensuring you can present yourself as the go-to photographer for high-profile events. By the end of this session, participants will: Learn what sets high-end weddings apart and the key elements discerning clients look for. Gain insights into current trends and how to align your style to meet the demands of the premium market. Better understand how to personalize the client experience to exceed expectations and build lasting relationships. This session is a must-attend for any wedding photographer looking to elevate their business and secure more high-paying clients.

Speakers

Amanda Burman

I'm Amanda, a wedding photographer for the intentional couple who craves accurate memories. Though I am based in the Midwest and I can be found frequently traveling to document elegant celebrations all over the United States.I am wife to Benjamin, mom to Amelia and Harrison. We love... Read More →

Monday March 3, 2025 3:30pm - 4:30pm CST

Breakout Class

3:30pm CST

Entrepreneurship and the Lies We Tell Ourselves - A Mindset Shift

Monday March 3, 2025 3:30pm - 4:30pm CST

Section 1: Identifying the Lies
Lie #1: Success is Immediate
Lie #2: High-Quality Work Will Automatically Attract Clients
Lie #3: I Must Do Everything Myself
Lie #4: More Work Equals More Success
Lie #5: My Art Should Speak for Itself
Lie #6: Failure is Not an Option

Section 2: Consequences of Believing the Lies
Stress and Burnout
Stagnation and Lack of Growth
Financial Instability

Section 3: Mindset Shifts Needed
Shift #1: Embracing Patience and Persistence
Shift #2: Integrating Business Skills with Artistic Skills
Shift #3: Building a Support Network
Shift #4: Starting Before You Feel Ready

Speakers

Nata Salvatori

Nata Salvatori is a seasoned photography educator and coach, focusing on helping creative entrepreneur grow their businesses. Based in Florida, Nata has built multiple six-figure businesses and takes pride in mentoring entrepreneur and other creatives to achieve their own success... Read More →

Monday March 3, 2025 3:30pm - 4:30pm CST

Breakout Class

3:30pm CST

Lifestyle newborn sessions-In studio

Monday March 3, 2025 3:30pm - 4:30pm CST

Photographing babies and families in a relaxed environment that you still have control over. Ever traveled to a lifestyle newborn session only to find out the light/style of the house is difficult to work with? This class will go through setting up your studio to feel more life style, incorporating prop shots, as well as my newborn workflow.

Speakers

Mallory Jackson

Richmond Virginia Photographer specializing in families and newborns. I aim to capture your family exactly as you are. Come as you are and I’ll make sure your story is told in a way that you’ll be able to remember/cherish for years to come!

Monday March 3, 2025 3:30pm - 4:30pm CST

Breakout Class

3:30pm CST

Storytelling through Branding Photography

Monday March 3, 2025 3:30pm - 4:30pm CST

The reason why a lot of photographers struggle to successfully add in branding photography offers to their business is because it requires building a new skillset. For most other types of photography the client plans what happens and the photographer is responsible for posing and taking the photo. Branding photography requires understanding what your client is marketing and helping them visually tell that story through a combination of locations, props, models, and outfits. And then posing them and taking the photos on the day of the session. Over the last 5 years we've developed a process that enables us to be both efficient and deeply customize each session to tell a unique story that resonates with our clients audience. We'd love to share our planning process with photographers to help them visually tell their clients' story.

Speakers

Jo & Lyndon Bradfield

Jo and Lyndon are a husband and wife team based in Indianapolis, IN; specializing in business coaching & branding photography! After running their own photography business for over a decade (and pivoting from wedding photography to branding photography) they have a million stories... Read More →

Monday March 3, 2025 3:30pm - 4:30pm CST

Breakout Class

4:30pm CST

Vendor Expo

Monday March 3, 2025 4:30pm - 5:00pm CST

all attendees